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Game Placement Rules

Updated: 2026-07-12

These rules govern how games are placed on the zloy.net platform. By publishing a game, the developer confirms acceptance of these rules.

1. What may be published

The platform hosts games — interactive entertainment projects. Ordinary working applications and services (utilities, messengers, storefronts, tools and the like) that are not games are not allowed.

2. Prohibited content

Games that violate the laws of the Russian Federation are prohibited, including those containing:

  • propaganda or unlawful advertising of narcotic substances;
  • propaganda of LGBT and other relationships whose propaganda is prohibited by the laws of the Russian Federation;
  • propaganda or unlawful advertising of alcohol and tobacco;
  • pornography and sexual content;
  • the sale of weapons, ammunition and other goods restricted in circulation;
  • any other content prohibited by applicable law.

3. Localization

A game must have its interface and content translated into at least Russian and English.

4. Payments and in-app purchases

Revenue from sales inside a game is split equally: 50% to the developer and 50% to the platform. The platform takes on hosting, delivery of the game and keeping it running; marketing and promotion of the game are the developer's job.

The split happens at the moment of payment, not as a payout later. Money is collected through Robokassa with payment splitting: the player sees a single amount and, once paid, receives two receipts — one from the platform and one from the developer — and the developer's share goes straight to their own Robokassa account. The platform neither holds nor pays out the developer's money.

To switch sales on, the developer must pass moderation of the game and enter their Robokassa details in their cabinet. Until then in-app purchases are unavailable in the game.

At the same time, the platform administration may monetize games by displaying advertising before loading any game. By publishing a game on the platform, the developer agrees to this form of monetization.

5. Moderation and refusal of placement

Every game and update is reviewed by a moderator before publication. The platform administration may refuse to place any game without stating a reason, and may unpublish a previously placed game if these rules are breached.

6. Contact

Placement questions: s@zloy.net.